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SEO SMO SEM PPC Training Institute

MSTechnosoft providing training program in the field of SEO, SMO, SEM and PPC. MSTechnosoft is leading training institute in jaipur of SEO techniques. MST gives you knowledge of content writing, and creating pages for the website, HTML designing.

The creative and aspiring team of MST has quality working experienced in several backgrounds related to SEO, SMO, SEM and PPC.

After training our brilliant students will have option to work with us else they will get hired by other software company via our personal placement agency. You can see by visiting our MSTechnosoft training institute, why we are saying we are the best SEO, SMO, SEM, PPC institute in jaipur rajasthan.

SEO SMO SEM Training in MSTechnosoft

Search Engine Optimization (SEO) it is natural organic process through improving the rank of a webpage on SERP (Search Engine Rank Page) on Google, Yahoo as well as Bing. Seo make popular your website and give top rank on search engine first page, you can make your website seo friendly so that spider can crawl and read your website contents, title, links or listed the site on first page with high rank. SEO is one of the most powerful tool for generating online traffic which helps a company in generating new clients or potential customer. SEO process used various techniques like business analysis, keyword research, on page optimization techniques, off page optimization techniques, website planning, link building and reports management. In our SEO Training we make you SEO stronger all the concepts and make you capable of doing the live seo projects.


BE/, MCA, BCA, Msc(IT), Bsc(IT), or any graduate who wants to make great carrier in open source languages like as word press, joomla, magento, umbraco, bootstrap, Photoshop.

12th pass candidates who is struggling for finding excellent jobs. any candidate who have ability to think 'big' as well as pay attention to training, Good Computer Knowledge, a good listener and ability to work hard.

How we provide

Understanding basics of SEO and it's effect on the website ranking

  • What is SEO and importance of SEO
  • Understanding different kinds of Search Engines and it's percentage of searches
  • What is bots, website cache and crawlers
  • How search engine works
  • What is difference between Directories and Search Engines
  • What is organic results, local results and paid results in Google
  • Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
  • How SEO affects website ranking and business

HTML and CSS Coding

  • Writing code of HTML
  • Using colour, fonts and sizes
  • Understanding CSS
  • Making a basic layout with DIV CSS
  • What is difference between HTML4 and HTML5

Responsive and Mobile friendly website

  • Understanding view port
  • Will my website be affect in SE ranking if website is not responsive and mobile friendly?
  • Will Google penalize if my website is not mobile friendly?
  • Checking your website if its mobile Friendly or not
  • Asking your designers/developer to fix errors.
  • Using Google and other tools to check if the website is mobile friendly or not
  • Much more in this topic in book and lecture

Responsive and Mobile friendly website

  • Understanding view port
  • Will my website be affect in SE ranking if website is not responsive and mobile friendly?
  • Will Google penalize if my website is not mobile friendly?
  • Checking your website if its mobile Friendly or not
  • Asking your designers/developer to fix errors.
  • Using Google and other tools to check if the website is mobile friendly or not
  • Much more in this topic in book and lecture

Keywords Research and Analysis

  • What is keywords and why it's important
  • Understanding how keywords work
  • What is long-tail keywords, phrase patterns, and plurals
  • Using Google's Keyword Planner
  • Analyzing competitor’s keywords
  • Checking keyword competitiveness and its effects
  • Choosing best keywords for maximum benefits
  • Mixing keywords in your website for maximum searchability

On- page SEO module 1 : Header, meta etc optimization

  • Optimizing title tag of your website
  • How to write effective meta description
  • Meta indexing optimization
  • Author and Geo Tags Optimization.
  • How to make SEO friendly URL
  • Optimizing h1, h2, h3 etc.
  • Image Optimization
  • Using SEO breadcrumbs with microformat
  • Optimizing home page, footer and inner pages
  • RSS file creations.
  • Sitemap Creation

On- page SEO module 2
Understanding Google's Panda Updates

  • What is Panda updates
  • How Panda updates affected SEO
  • How to optimize your content as per Panda updates.

On-Page SEO module 3 :
Content and inbound link optimization

  • Understanding difference between SEO content and normal content
  • How to write SEO friendly content
  • Understanding keyword density and keyword saturation
  • What should be the ideal length of content
  • How to format your content for better SEO indexing and indexing
  • Avoiding duplicate content problem.
  • Using canonical URL for static and dynamic URL
  • Understanding Cannibalization
  • How to overcome Cannibalization problem
  • There is much more in this topic which will be covered in lecture and
  • its mentioned also in the our book.

Page redirection and SEO

  • Understanding redirection in SEO
  • Creating custom 404, 403 pages
  • Understand 301 redirection (Permanent redirection)
  • 302 Temporary Redirection
  • What is mobile redirection and when to use that

Using Schema and Structure data

  • What is structure data and rich snippet
  • Using rich snippet for better SEO
  • Different rich-snippet for different business type
  • What is Microformat and Schema and which one to use
  • Where to use schema in the website
  • Testing schema with Google testing tool
  • Much more which is covered in the lecture as well as book.

Webmaster Tool : Knowing anatomy of your website through Google's lens.

  • What is Google Webmaster and Bing Webmaster tools.
  • Adding your website in Google webmaster
  • Adding your website in Bing webmaster
  • We teach each topic of webmaster in details with real time implementation in the live website
  • Robots.txt file creation & uses
  • XML sitemap creation and submission
  • And each topic is covered in our book also.

What is Google Analytics & it's use.

  • Creating Google analytics accounts
  • Inserting tracking code into website
  • Understanding different aspects of tracking

Competitor’s Analysis for Off- page SEO

  • What is link building
  • Thorough site analysis for Off-page SEO
  • Analysis of competitor’s website for off-page SEO
  • Using different told to understand competitors backlink

Building Backlinks for website

  • Understanding blog and why its good for your website
  • How to set up a Blog in your website.
  • How to show blog feed in main website.
  • How to write & publish an optimized article on a Blog engine.
  • Optimizing blog for SEO .


  • What is Google's Penguin update and how this works
  • How penguin updates affected million of websites
  • Understanding inbound links and outbound links
  • How inbound links affects ranking of a website
  • What is natural backlinks
  • Understanding various kinds of backlinks
  • What is dofollow an donotfollow links
  • What is website authority
  • How to make manual backlinks from authority website
  • What is Google PR (Page Rank) and Alexa page rank and how to increase page rank for beter SEO
  • Search Engine submission of the website
  • Social Bookmarking
  • Integrating Social share tools in your website
  • Directory submission
  • Avoiding link farms
  • Understanding blog comments
  • How to find blog from particular niche
  • Article submission to different PR websites for getting backlinks
  • How to find blogs for daily comments
  • What is .edu,.gov domains and what is it's value
  • How to get .edu, .Gov websites backlinks
  • Submitting your websites to trusted free-classified websites
  • Press-release submisssion and distribution
  • Adding your website to Alexa
  • Checking alexa ranking
  • Video submission and Optimization
  • Yahoo answers and other important form submission


  • Understanding value of local SEO
  • Adding business into Google's Local business directories
  • How to make your google local lising profile 100% complete
  • Adding your business to bing local listing
  • Adding your business to Yahoo Local listing
  • Understanding what is NAP
  • How NAP affects your GLL
  • What is citation?
  • How to get reviews in Google local listing
  • Bing Local listing.
  • How to optimize your Local SEO with Local directories

Advance On-Page SEO

  • In this section, we are not covering meta title, meta tags etc but less known and advance on-page optimization
  • topics which is important for SEO.
  • This is more of tips and tricks of advance on Page SEO. The topic is covered in lecture as well as book.

Website page load optimization

  • Using different tools to check website speed
  • Optimizing CSS for faster load
  • Optimizing Images for faster load
  • Optimizing html code for faster load
  • Understanding Gzip activation & CDN (Content Delivery Network) management.
  • Minimizing http requests
  • removing blocked content

How to optimize website which someone else already has optimized and left

  • Thorough analysis of the website
  • Checking on-page using different tools
  • Checking backlinks using different tools
  • Fixing on-page errors caused by previous SEO
  • Requesting bad link removal
  • Using Google disavow tool to remove harmful links

Mobile Apps Optimization

  • What is mobile apps optimization
  • How mobile apps optimization is different form website optimization
  • Submitting mobile apps to Google play
  • Optimizing for maximum exposure

Google Adword (PPC)

  • What is PPC
  • Creating adword account
  • Creating campaign
  • Choosing right channel
  • Creating ads
  • Publishing ad
  • Understanding ROI(Return on Investment)
  • Understanding how bid works
  • Tracking and conversion in adword

Social Media Marketing

  • Facebook
  • Creating facebook page
  • Optimizing facebook page
  • Increase facebook likes
  • Twitter
  • Creating twitter account
  • Setting up twitter account
  • Increasing followers
  • g+
  • Youtube
  • LinkedIn

CMS Website Optimization
WordPress Optimization :

  • Using WordPress inbuilt features to make SEO friendly.
  • SEO plugins for WordPress
  • How to change title, meta etc using plugin
  • Image optimization
  • Internal linking in WordPress
  • xml sitemap creation
  • sitemap creation in WordPress

Joomla SEO Optimization

  • Configure joomla for SEO
  • Using Joomla component for making SEO friendly
  • Make Url SEO friendly using inbuilt Joomla feature
  • Using Joomla Plugin for Image optimization
  • Using module for content optimization

Drupal SEO Optrimization

  • Using pathauto and rules for SEO friendly URL
  • Drupal Image optimization module
  • Drupal

Magento SEO Optimization

  • Use magento inbuilt features for SEO
  • Magento Title and Meta change
  • Magent Image optimization Module
  • Setting up WordPress blog through magento

Opencart SEO Optimization

  • How to make SEO friendly URL in OpenCart
  • Open cart module for title and meta optimization
  • Image optimization using open cart module
  • sitemap generation and also xml sitemap generation

Projects & JOB